Thoughts on uses and gratifications theory - Blumler and Katz

Gratifications theory- influences

In terms of audience theories; I believe our music video will have an action point of "Personal identity" the personal identity will come from the progressive evolving of our star- the main lyric that drove this was "I wish i was a punk rocker with flowers in my hair". This would incorporate the: The reinforcement for personal values, finding models of behaviour, identifying with celebrities, gaining insight to ones self.