Research: ancillary products: Indie Digipak- The 1975- Debut album

The album cover and digipak has a black and white colour scheme, which is eye-catching as the front and back uses lights to show the writing and create a contrast between the black and white, initially causing the white writing to stand out, which is in fact lights. The name of the back and the song list is successfully brought to the forefront due to the illuminated light and black background, creating an immediate focus on the band name. This distinctive feel also relates to the fact that the band are not included within the digipak, being only seen in the inside of the album fold out. The font is simplistic and distinctive, which enables them to be easily recognisable and familiar with their audience as this is also used as their band logo. By the band not being on the cover it can be interpreted as being meaningful and distinguish them. It distinguishes them as a band that doesnt follow usual conventions, as most pop albums the band or singers are shown openly on the front, by not showing themselves other than the alum insert shows their wanting to be seen as more alternative and 'indie'. By not appearing on the front, the layout is much more simplistic and distinctive, being interesting and hinting at many things concerning the band. The use of a black and white theme could be confused for rock-metal artists and misconstrued, but the use of lights and the vintage font indicates its true genre identity. The theme of black and white is maintained throughout the digipak, this is important as it keeps a cool and consistent feel with the audience whilst their font on the back is different but simplistic as well, not trying to jump out at the audience and maintain the alternative feel they want. This is an extremely strong  example of an indie designed digipak. 

This is an album insert it similarly matches the front and back of the digipak with this contrasting black and white theme. This insert is particularly interesting because it is the first image of the band you actually see; rather than openly on the front cover. Another interesting part of this insert is the poses of the artists; they are extremely relaxed whilst also not looking into camera which breaks conventions. This has influenced my creativity to possibly recreate this indie deigned digipak with the use of an insert that would give additional information on our star.

The overall digipak and album insert all maintain the same theme and feel, being able to intrigue people to listen to their music and attract further fans. It is very well put together and compliments each other, which is what I wish to achieve with my digipak. This has also driven me to create a very synergistic design such as this because it not only looks aesthetically pleasing but also looks very sellable.