Research: Independent Record label logos analysis

4AD

This logo has an extremely elegant look, with a striking symmetrical design. Each of the initials inside squares in block capitals and the font style used makes the logo look vintage. 

 

 Fool's Gold

This logo is more unusual as it is more graphic based, however, in this logo, I really like the yellow on black as it is unusual but its still really effective at grabbing the audience. Within this logo, the text and the image are synergous and work together, the dimensions of the image also make it appear 3D as if the logo is set back in the computer screen, making it stand out and providing a sense of movement within the image. I really like the look of this logo mainly because of the 3D effect it gives.

 Stones Throw Records

I love the overall feel to this logo due to the nostalgic ambiance it creates, the black and white scheme is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated. The text within the logo is very clever in the way it appears to break the wall of the circular background  which really makes this logo "pop".

K

This independent record label logo is just about as simple as it gets with it's childish like approach, at first glance i thought this looked very unprofessional and unappealing because of its lack of authority. But at second glance I believe I somewhat understood what the companies intentions was; the idea that music can come in all different styles and appearances, in which case music does not need to be taken so seriously.

Matador

This logo has connotations of Spain and bull fighting- connoting quite an exotic feel. This logo also features colour, with a purple gradient, it gives the impression of depth and makes the logo appear 3D- like the cloth used in a bull fighting arena, however, you would therefore expect the font to be in red, but the purples connote a more cool and tranquil feel, it makes the music label appear more relaxed and timeless. This logo is also fairly simple, which makes it easy to reproduce in advertising.