Planning: Indya- Punk Rocker Music video Target Audience Feedback- Questionnaire 2

Questionnaire feedback


Did you like the locations used within the music video?
Yes, they worked will with the song lyrics and there was a large variety of them

Do you think that we met our target audience (13-17)?
Yes, it had a range of shots and mise en scene which can be eye catching to the TA

Do you believe that Indya was a convincing star?
Yes, gave a good performance and worked well with the song

In your opinion do you think we used enough shots? why?
There is a large variety and they have all worked for your MV

What was your favorite shot in the music video? why?
The use of the pull focus! the shots were effective and I liked them

Which transition did you prefer; cuts or blurs?
I think both worked well for the MV

Did you understand the concept of our video?
Yes, shes trying to find herself but can't

Was the makeup effective throughout the piece?
I'm not sure, however it worked well and showed the feminine side of the star

Planning: Indya- Punk Rocker Music Video Target Audience Feedback- Questionnaire 1

Questionnaire feedback


Did you like the locations used within the music video?
Yes, they were well chosen and went with her clothes

Do you think we met our target audience (13-17)?
Yes, definitely!

Do you believe that Indya was a convincing star image?
Yes, her expressions throughout were good and linked well to the song

In your opinion do you think we used enough shots? Why?
Yes, your shots were enough and fit well with the speed of the song

What was your favorite shot of the music video? Why?
The football game!

Which transitions did you prefer; cuts or blurs?
Blurs

Did you understand the concept of our music video?
Yes, a girl trying to portray her feelings on what she wants to be and how she feels about it.

Was the makeup effective throughout the piece?
Yes it was natural and suited the locations

Planning: Digipak Draft

Planning: Draft for back over of the DigiPak

Planning: Draft for inside cover of the DigiPak

Planning: Album cover draft for Indya

Research: Digipak Adverts in music magazines

These are scanned images from various music magazine to give us an idea onto what we have to address with our Digipak advert. As you can see they all have little information in order to intrigue the audience further- by visiting their social media accounts or institution. All of these digipak adverts appear very sleek and professional.

Planning: Draft back cover of the DigiPak

Planning: Draft inside cover of the DigiPak

Planning: Discrepancies during the burning of our disk

 As we have been burning our music video to disk, it has come up as "Sadi Thom-Punk Rocker" rather than "Sandi Thom"- however, we are unsure as to why this has happened, because our event says "Sandi Thom"

Planning: Album cover draft for Indya

Music video- Rough drafts

Planning: Using 70's tv footage of mods and rockers- and news broadcasts

Within our music video, we have chosen to add in elements of 80's footage of mods and rockers, along with news articles and hippies. We have chosen to do this as we feel that it adds to our music video in creating the idea of nostalgia, memories and rebellion, this also means that our video is starting to become more and more post modern. The clips used in this scene, other than the mask overlay and Indya's eyes are not ours

Planning: Potential new shot

We think that we could emulate this shot within our music video for the lyric, "Media couldn't buy your soul"- as it resembles the how society is drip-fed what we are thought to believe. On the lyric we think that the person could be in a medium close up, then hands appear and cover the eyes and the mouth.

Group post: Inspiration for extreme close-ups from Adele

Extreme close-ups

Throughout Adele's- Hello the music video features many extreme close-ups of the star. This essentially conveys facial expressions more clearly- to push the lyrics so they have a more compelling meaning. I believe that this could help within our music video to convey more emotional lyrics.

Planning: The remaining shots needed

Group post: Lack of help for the second shoot

Considering our last big shoot turned into a slight nightmare because of the loss of footage, we decided we would need to reshoot. This shoot didn't turn out particularly well, this was the reason of our cast not showing up. I believe this was down to the fact that we had already done the shoot and people lost the motivation to redo it. Our organisation of the shoot was equal to the first shoot but because of reasons listed people were unable to help us.

Planning: Vignette mask

Within our music video, we have added in a vignette from a freeze frame in order to create a still image for the background- this was quite difficult at first on photoshop but with the help of our teacher we achieved the look we were after. We also used a blur in order to make it not as harsh, we also chose to use pink for the background, this is as the pink flowers created synergy with the pink flowers in Indya's hair- pink is also an incredibly feminine colour- and makes Indya appear girly and incredibly feminine.

Planning: Favourite Shot as of yet

This is my favourite shot so far within our music video, I performed a stationary shot that was a medium close up of Indya. This is while Indya is singing the chorus of the song I think it looks really effective with the very distant background that really establishes our push of "rural identity" as this is what we are trying to appeal to our potential target audience. The lighting of the shot is high key but is naturalistic, this in turn created a noticeable golden glare on the shot. This could be further denoted of the song making you feel warm and happy.

Planning: Make-up

For today's shoot, in which we replicated the lost footage, we asked Indya to bring her own makeup- this is as she was allergic to the makeup we brought on the shoot before, it meant that Indya could wear the dark lipstick makeup we wanted her to wear for the shoot. This is the type of make-up we want Indya to appear in, as it really encapsulates this punk rock image.

Planning: Saturday Shoot

On Saturday Me, Emily and Indya did a video shoot in Brigg (Our local town) the locations we used were the cemetery and Emily's garden to do some performance shots, we used these as we felt that they were good for trying out different angles and framing techniques. We're trying to get some more performance shots to replace the ones we lost last weekend. However, it was rather awkward shooting in the graveyard! I also played around with the pull focus of the camera to get more unique/artistic shots.

Planning- Storyboards

Planning: James Vincent McMorrow- Higher Love Mood Board

Within this song, the lyrics are quite slow and its based of an older song, so with in this music video I decided to combine both 80's style clothing with outdoors clothing- this is because I felt that together, they both had good synergy, however, I decided to add in pops of bright colour, this is as I thought that the main singer could wear them to make them stand out.

DISASTER

Today, when we were uploading the footage from my memory card to Final Cut Pro X- a major problem occurred, the memory card reader ejected without us touching it and the files corrupted- which meant that we lost six hours worth of filming in total. At the minute our teachers and technicians are trying their hardest to recover our files. This was the message we saw while we were uploading the shots.

Group post: Planning- Song Lyric Time Break Down

Planning: Call Sheet For Filming On Saturday

Group Post

This call sheet was created in order to help not only ourselves out but for the actors benefit as well. It lists specific details such as shooting times, Phone numbers. It also need to be used to gain permission from the actor, so they can be in the music video.

Group post: Research and Planning - Star image and development

This grid was used to establish how our star image would be perceived by our potential audience, with simplistic references to the music video itself.

Planning: Our Potential Target Audience (Powtoon) Rough cut of 1 shot

Planning: Catering for everyone on set

Within our shoot, Emily took the responsibility of making sure that everyone was fed throughout the day. As part of our time schedule, we stopped for a lunch break at 12:30. Their was various sandwiches, sausage rolls and J20's aswell as cans of coke.  I also believe that Emily took the precautions of the food's hygiene with the use of certificates, which meant that all the food was prepared appropriately and carefully.

Research: Snapchat- Social media promotion

On the day of filming, Indya our main singer and our extras uploaded images and short clips to Snapchat of me and Emily filming. We did this as a method of promotion- In a similar way to different film companies. By allowing our audience to view the clips on Snapchat, they were able to view into our production phase, and see what was going on. Hence, this enticed them, as it meant that they could observe what was going on, and would make them want to see the final product.